There is an excellent article on Ian Landsman’s Weblog on the
struggle that microISV entrepreneurs have when starting their business.
Here is an excerpt.
There’s nothing a programmer likes better than turning code around
fast. Getting bugs in and squashing them. The problem is that most
non-programming related tasks in a small ISV don’t happen quickly. You
really need to think long term.
Read the rest of the 10 Tips for Moving from Programmer to
Entrpreneur. Good stuff.